Demand Management Pace

When viewing reports that indicate 'Pace', there can sometimes be confusion with 'Occupancy'. 

As we can see in the above image, the Average Weekly Occupancy as of the current date (October 2019) shows 0% for the Current year and Last year’s pace for the first week of January. This may seem incorrect, because there were reservations for those dates in January, so the occupancy was not zero.
 
The reason that the occupancy on this chart shows as zero is because it is based on Pace. We are not looking at the total occupancy for the first week of January, we are looking at what was booked for January as of this date last year. The goal is to see if rooms are booking faster/earlier than they had previously, not whether we are booking more total rooms.

What is effectively occurring to achieve this zero result is the following searches:

In the first image, as of the fourth Friday in October of 2018, only one reservation was booked for stay dates in the first week of January. Because of this, the average for the week (since the reservation was only for part of the week) is roughly 0.
 
And then for this year: as of the current date (the fourth Friday in October of 2019), there are zero reservations booked for the first week of January 2020, thus the average for the week is 0%.
 
Thus, one can see that this time of year 2018, people were not yet making bookings for January 2020 – perhaps this year, the property would like to run a special promotion to increase this pace and fill up occupancy earlier.
 
On the flip side, looking at the chart, we can see that for the Week of December 23^rd, the current year's pace is higher than last year's pace. This means that more reservations have been booked for that week in December 2019 so far this year than were booked for those dates in 2018 by this date last year – in short, the property is booking up those dates faster/has more demand this year around, perhaps they would like to raise rates to increase revenue.
 
The end goal is not to judge how booked the property was at that time – for that, the best report is the Room Forecast report. This tool is to see the rate at which things are booking up, to see if raising or lowering rates right now could either increase revenue or increase booking pace.

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